September 8, 2008 Written by Tracy Hepler
Sarah Shewey of Pink Cloud Events is a force to be reckoned with. As a passionate entrepreneur, Sarah knew early on that she wanted to run her own event planning business.
She quickly learned that in order to produce high quality events, she needed to master three things: location, vision/audio, and food. Upon graduation (from USC) she moved across the country to Boston, across the Atlantic to Barcelona and back to sunny Los Angeles to learn how to best bring all three elements together. Feeling a lack of creativity in both the corporate and non-profit world, Sarah was inspired to create Pink Cloud Events, where she could bring together happenings and artistic creativity, all the while minimizing the impact and waste of large events on the environment at the same time.
How does she do it? Pink Cloud Events works with artists on creating the messaging and look of an event space. Pieces created for the moment can be preserved after the event and are often purchased as art, so the life of the product continues after the initial use. Organic and local food, wine, drinks and 
spirits are always used first whenever possible, as are biodegradable plastic products.
This year alone she’s sponsored the Tonalism display by Dublab at the Glow Festival on the Santa Monica Pier, produced the grand opening of Clout Malibu Surf Shop, and the first Eco Luxe Bridal Salon at eco chic boutique Avita Co-op. If you haven’t had a chance to check these events out you’re in luck: Sarah has been commissioned to produce “Connected,” the Green Lifestyle area at the 24th annual Abbot Kinney Festival, “Venice’s ultimate block party,” September 28th. In keeping with her mantra, “Connected” is taking the focus from products to people, and focusing on how “we can all connect to ourselves, our community and our environment partying all the while”.
To learn more about Pink Cloud Events and Sarah’s adventures in Los Angeles, check out her website and blog at www.pinkcloudevents.com, or better yet, check her out tonight on Planet Green’s hit show Alter Eco.
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ydt update: We are proud to announce that ydt will be a media sponsor for “Connected.” In the week leading up to the festival we’ll be sampling the artists, people, food and activities who’ll make an appearance. We look forward to seeing you there!
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