My friend Jennifer considers her hair her best accessory and has been color coordinating with the seasons since we were 13. I was shocked to learn that this autumn she would not have her signature auburn hue, after she informed me, “The chemicals and ammonia that are used are just too harsh on my skin and hair.” Not to mention the environment. Susan Henry, owner of Shades Natural Color in Beverly Hills felt the same plight as Jennifer before she opened her salon that offers all-natural, 100% ammonia free permanent hair color process.

Henry has been a major force in the hair business for years but saw her successful career coming to a halt when symptoms of ammonia poisoning appeared due to her daily exposure to the harmful dyes she used on clients. That is when Henry knew she had to find an alternative for the betterment of her health, her clients’ health and the environment. After much research and time Shades was born!

This full service salon has a friendly and well-trained staff that can give you anything from extensions to a basic cut, in addition to their unique color process. The prices for all of the services are very comparable to most salons.

To learn more about Shades, visit shadesnaturalcolor.com. Located at 144 S. Doheny, Beverly Hills, 90211. Phone: (310) 275-4882. Email: Info@shadesnaturalcolor.com.